Yoast is WordPress’s most popular SEO plugin with over 5 million active installations. This plugin assists you with on-page SEO optimization for your site. It also provides some tools that help you to optimize your content for search engines. Yoast has been the market leader for SEO plugins for a very long time. The developers have years of experience in SEO so they regularly release new updates to improve the overall plugin experience.
Yoast is available for free on the WordPress repository with limited features. A premium version with more advanced features and tools is also available than the free Yoast SEO plugin. To install and activate Yoast SEO Premium, you must first install the free version of Yoast. Yoast also offers extensions for local SEO, News SEO, Video SEO, and WooCommerce SEO that only work with the Premium version.
The setup process for Yoast SEO is also quite simple and easy. Installing it for the first time will automatically redirect you to their first-time configuration wizard after activation. The configuration wizard will help you do some basic and essential SEO tweaks for your site. Even a beginner can set up this plugin in a few minutes. We recently published a detailed guide on the Yoast SEO setup process. If you are having any problems, you can get help from it.
Overall, Yoast SEO Premium is the most advanced SEO plugin for WordPress with all the essential tools.